The alternative is absolutely not an option as a bad looking web design will surely cost you great deal of users.
An over packed web design is hard on the eyes and the navigation is very hard to see and use, not to mention the content on the site.
You must have a professional web design that will follow through on the search engine requirements, even with the best content a site can lose traffic if not optimized by following the guidelines set by the search engines.
Search engine friendly website design is what every professional web design company offers; in most cases it is also a very affordable website design.
Professional web design firms take both users and search engines into consideration when creating web design for your site.
The first thing they focus on is the usability of the website.
Making your site readable and avoiding funny backgrounds will make your site look professional and it will much easier for your victors to understand the content on your website.
Using a few preset guidelines will make sure that all of the browsers show your website the same way.
Another thing that makes a website SEO friendly is an easy to use navigation.
Larger sites also need to have a sitemap to index, but that is advised for every site, it can't hurt in any way.
Search forms are necessary for larger sites as sometimes people might get confused when they try to find something, or when they land on some deeper page and not on your homepage.
Layout of the website is also very important; it needs to be consistent throughout the entire website so that users will get familiar with navigation and the content.
One thing that makes a search engine friendly web design is the loading time of your pages.
Search engine don't look kindly on slow website, and also your users won't be impressed by the slow load time.
These are all the features you can expect your website to have once you hire a professional website design firm.
In most cases you can find a firm that offers an affordable website design, competition made sure of that.
Remember that creating a website design that is search engine friendly means that you are creating a user friendly website design.
Sometimes you have to pay a few extra dollars to make some, so don't pass out on professional website design as it is necessary for online success.