Email Segmentation and Why It"s Important to Your Email List

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Everybody knows that relevance is key to any successful marketing campaign.
The same applies to email marketing.
For this article, we demonstrate this through email segmentation.
Picture this.
Your visitor opts in to your email list excitedly in order to receive more information about Internet Marketing.
Now, if you send them promotions about dog training, what are the chances of obtaining a high Click Through Rate (CTR)? Very little.
Aside from you being thought of as another spammer by your visitors, this low CTR is mainly because the marketing message is not relevant to the audience and for what they first signed up for.
Therefore, no sales.
To combat this, email segmentation is used.
Email segmentation should be used to deliver pinpoint targeted messages to your mailing list, as the increased relevance will help your subscribers to feel more understood and therefore boost trust and sales.
However, there are two ways to do this: 1) Create Multiple Lists For each niche you sell products in (either affiliates or your own), you should create separate email lists for them.
These separate lists will contain different autoresponder series to correspond with what the customer opted in to receive.
With this method, you don't have to worry about email broadcasts going to the wrong people either, as your subscribers are categorized into their own groups depending on your niche(s).
2) Create Email Segments Within Your Lists This is easily done with many popular mailing list services such as AWeber and GetResponse, using the "segment" feature.
Essentially, email segmentation involves grouping subscribers based on different variables, such as sign-up date, open rate, and their willingness to click on links.
To do this, search for users of a specific behaviour, and save it as a separate segment.
For example, if you would like to re-broadcast your latest message to the people who didn't open it, you'd search for the subscribers who didn't open it and save them as a separate email segment to re-broadcast your message to (changing the subject headline, of course!) So next time you send out an email broadcast to your mailing list, ask yourself...
is it segmented? Is this what they signed up to receive? If the answer is no, get email segmenting! - James.
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